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Ad Profit Doctor supports single-platform reports (one integration, deep dive) and multi-platform reports (Meta + Google + GA4 combined with per-channel sections). Toggle below to preview each format.
Meta Ads · Sample account
Sample data
Lead generation (CPL)
Your Business
Meta Ads · Mar 25, 2026 – Jun 23, 2026
Account Type: Lead Generation (CPL)
Total Spend
$4,820.50
Meta Ads
Total Leads
78.0
Blended CPL
$61.80
Break-even CPL
$45.00
META Spend
$4,820.50
META Leads
78.0
Profitability Score
72/100
Main Bottleneck
Ads
Your Meta ads are generating leads, but cost per lead is 38% above break-even. Fixing targeting and pausing high-CPL campaigns should improve profitability within 2 weeks.
Meta Ads — Deep Dive · Jun 2026
Meta Ads Account
Spend$4,820.50
Impressions284,500
Clicks4,040
CTR1.42%
Leads78.0
CPL$61.80
Score72/100
| Campaign | Account | Status | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|---|---|
| Lead Gen — Broad | Meta Ads Account | ACTIVE | $2,140.00 | 1,820 | 28.0 | $76.43 |
| Retargeting — Site Visitors | Meta Ads Account | ACTIVE | $1,680.50 | 1,420 | 34.0 | $49.43 |
| Lookalike — Purchasers | Meta Ads Account | PAUSED | $1,000.00 | 800 | 16.0 | $62.50 |
Recommendations
Scale retargeting budget +15%
CPL $49 vs $62 account average.
Pause lookalike test campaigns
CPL 39% above account average with low volume.
Strategic Summary & Recommendations — Jun 2026
Score reflects spend efficiency vs break-even CPL, conversion volume, and campaign-level waste. Scores below 75 usually mean at least one channel needs budget reallocation or creative refresh.
Top Action Steps
Pause campaigns with CPL 30%+ above average
Stops budget bleed immediately while you refine targeting.
Tighten audience targeting on Meta
Broad audiences are driving high CPL on prospecting.
What to Track Next 7 Days
- Blended CPL vs $45 break-even target
- Meta retargeting CPL trend
- GA4 landing page conversion rate by source
Sample data for demonstration only. Real reports use your connected ad accounts and AI-generated narratives.
Meta Ads · Sample account
Google Ads · Sample account
GA4 · Sample property
Sample data
Your Business
Meta Ads · Google Ads · Google Analytics 4 · Mar 25, 2026 – Jun 23, 2026
Account Type: Lead Generation (CPL)
Total Spend
$8,080.50
Paid channels combined
Total Leads
119.0
Blended CPL
$67.90
Break-even CPL
$45.00
META Spend
$4,820.50
META Leads
78.0
GOOGLE Spend
$3,260.00
GOOGLE Leads
41.0
GA4 Sessions
18,420
GA4 Conv. Rate
0.85%
Profitability Score
68/100
Main Bottleneck
Ads
Across Meta and Google, blended CPL is 37% above break-even. Meta retargeting is efficient; Google non-brand search is dragging profitability down. GA4 shows solid session volume but a low site conversion rate — landing page and offer alignment need attention.
Combined Paid Ads Overview — Jun 2026
Meta Ads
Spend
$4,820.50
Leads
78.0
CPL
$61.80
CTR
1.42%
Summary
Meta spend is concentrated in retargeting (strong CPL) and broad prospecting (weak CPL). Pausing lookalike tests and scaling retargeting should lift score quickly.
Google Ads
Spend
$3,260.00
Leads
41.0
CPL
$79.51
CTR
1.46%
Summary
Brand search performs at break-even; non-brand and PMax run well above target. Reallocate budget toward brand and proven keywords.
Meta Ads — Deep Dive · Jun 2026
Meta Ads Account
Spend$4,820.50
Impressions284,500
Clicks4,040
CTR1.42%
Leads78.0
CPL$61.80
Score72/100
| Campaign | Account | Status | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|---|---|
| Lead Gen — Broad | Meta Ads Account | ACTIVE | $2,140.00 | 1,820 | 28.0 | $76.43 |
| Retargeting — Site Visitors | Meta Ads Account | ACTIVE | $1,680.50 | 1,420 | 34.0 | $49.43 |
| Lookalike — Purchasers | Meta Ads Account | PAUSED | $1,000.00 | 800 | 16.0 | $62.50 |
Recommendations
Scale retargeting budget +15%
CPL $49 vs $62 account average.
Pause lookalike test campaigns
CPL 39% above account average with low volume.
Google Ads — Deep Dive · Jun 2026
Google Ads Account
Spend$3,260.00
Impressions198,200
Clicks2,890
CTR1.46%
Leads41.0
CPL$79.51
Score58/100
| Campaign | Account | Status | Spend | Clicks | Leads | CPL |
|---|---|---|---|---|---|---|
| Search — Brand | Google Ads Account | ENABLED | $980.00 | 1,120 | 22.0 | $44.55 |
| Search — Non-Brand | Google Ads Account | ENABLED | $1,580.00 | 1,240 | 12.0 | $131.67 |
| Performance Max | Google Ads Account | ENABLED | $700.00 | 530 | 7.0 | $100.00 |
Recommendations
Reduce non-brand daily budgets 25%
CPL $131 vs $45 break-even.
Google Analytics 4 — Deep Dive · Jun 2026
GA4 Property
Sessions18,420
Page Views42,100
Conversion Rate0.85%
Conversions156.0
Recommendations
Audit top 3 paid landing pages
0.85% site CVR suggests friction on entry pages.
Strategic Summary & Recommendations — Jun 2026
Score reflects spend efficiency vs break-even CPL, conversion volume, and campaign-level waste. Scores below 75 usually mean at least one channel needs budget reallocation or creative refresh.
Top Action Steps
Pause campaigns with CPL 30%+ above average
Stops budget bleed immediately while you refine targeting.
Tighten audience targeting on Meta
Broad audiences are driving high CPL on prospecting.
What to Track Next 7 Days
- Blended CPL vs $45 break-even target
- Meta retargeting CPL trend
- GA4 landing page conversion rate by source
Sample data for demonstration only. Real reports use your connected ad accounts and AI-generated narratives.
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